The best super bowl commercial ever came from Apple in 1984. That’s not just my opinion, it’s at the #1 spot on nearly every list.
What Happened in Apple's 1984 Commercial?
The commercial starts in a dystopian future where a group of robotic humans are hypnotized by technology. Until a woman, being chased by 4 police officers, hurls a sledgehammer at the screen to break the monotony. The entire plot alludes to a 1949 novel titled "1984". The book, written by George Orwell, portrays a future where the government, led by a figurehead called "Big Brother," has total control over people's lives and thoughts through mass surveillance and technology. Apple’s 1984 commercial symbolizes IBM, who dominated the computer market, as Big Brother, and the upcoming introduction of the Macintosh as a means of saving humanity from conformity and the control of technology. Steve Jobs has been quoted saying, "IBM wants it all and is aiming its guns at its last obstacle to industry control, Apple".
Super Bowl commercials have become a cultural phenomenon in their own right, with brands vying for viewers' attention during the most-watched television event of the year. Let's explore the reasons behind the enduring popularity and cultural significance of Apple's iconic "1984" advertisement.
6 Reasons Why Apple's "1984" Superbowl Commercial is Considered the Best Ever.
1. Innovation and Creativity
The "1984" commercial, directed by Ridley Scott, was a masterpiece of innovation and creativity. It introduced a unique blend of dystopian imagery, a sledgehammer-wielding heroine, and the promise of a new beginning with the Apple Macintosh. This level of creativity was unheard of in the world of advertising and set a new standard for Super Bowl ads.
2. Cultural Impact
This commercial is not just an ad; it's a cultural touchstone. It tapped into the zeitgeist of the 1980s, reflecting the feeling of rebellion and a desire for change. The Super Bowl audience was captivated by its message, setting a tone for a new era in technology.
3. Timeless Message
The core message of the "1984" commercial remains as relevant today as it was in 1984. It is a statement against conformity and a call to "think different," a theme that Apple has consistently championed in its branding.
4. Artistic Excellence
The commercial's production values were unparalleled at the time. It was like a mini-movie with high production standards, making it stand out in a sea of traditional advertisements. This level of artistic excellence has set a benchmark for Super Bowl commercials.
5. Brand Legacy
The "1984" commercial marked the beginning of a brand legacy for Apple. It not only introduced a groundbreaking product but also defined Apple's image as an innovator and a disruptor. Apple continued to produce memorable ads, and this commercial set the stage for their advertising success.
6. Trailblazing for Super Bowl Ads
This commercial was a game-changer for Super Bowl advertising. It showed that Super Bowl ads could be more than just promotional messages – they could be cultural events that people would remember for years to come. It inspired other brands to invest in creativity and storytelling in their Super Bowl spots, not just product offerings.
The Historical Significance of Apple's "1984" Superbowl Commercial
Apple's "1984" commercial is etched in the annals of advertising history. It's a case study in how a 60-second ad can leave a lasting impact on an entire industry. For marketing and advertising professionals, it remains an enduring source of inspiration. This iconic commercial set the bar high for creativity, storytelling, and cultural relevance, making it an advertisement that will be remembered for generations to come.
Watch it here: youtube.com/watch?v=VtvjbmoDx-I
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